Monday, March 06, 2006

His Airness

Don't know why I'm into commercials these days, but Darren Rovell had a nice piece on his blog about the new Air Jordan XXI shoe commercial. It's interesting to me how Jordan manages to remain commercially relevant despite no longer playing and Rovell talks about how commercials like this make it happen. Some smart marketing guys working for Jordan. You can watch the original commercial on Rovell's blog and then watch the one below which someone put together on YouTube, showing the commercial next to footage of Jordan doing those moves back in the day...still magic.

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